Suppose to explain ABC model of attitude, conduct multiattribute. E.g. Mcdonald fast food restaurant

Multi-Attribute Model The ABC stumper of spatial relation assumes that a consumers office (evaluation) of an position object (A?) depart count on the beliefs he or she has about several(prenominal) or many attributes of the object. The hire of multiattributes model implies that an attitude toward a proceeds or carry eject be predicted by identifying these specific beliefs and coming them to make headway a measure of the consumers boilers suit attitude. Most researchers agree that an attitude has 3 components: -Affect refers to the expressive style a consumer feels about an attitude object -Behavior involves the persons intention to do almostthing with reckon to an attitude object -Cognition refers to the beliefs a consumer has about an attitude object. These three components bathroom be remembered as the ABC models of attitude object. 1.Attributes are characteristics of the (A?) ordain depend on the beliefs he or she has about several or many attributes of t he subject. The use of multiattribute model implies that identifying these specific beliefs and combing them to earn a measure a measure of the consumers overall attitude undersurface predict an attitude toward a product or mark off. 2.Beliefs are recognition about the specific (A?) (usually congener to others comparable it). A belief measure assesses the extent to which the consumer perceives that a brand possesses a particular attribute.

For example, a consumer m susceptibility waste a belief that Moss Burger has a better attribute of food. 3.Importance weights beam the relative priority of an attribut e to the consumer. Although an (A?) can be ! considered can be considered on a number of attributes, some are likely to be more important than others (i.e., they will be given greater weight). Furthermore, those weights are likely to dissent across consumers. In the case if colleges and universities, for example, one consumer might tenseness location... If you postulate to get a full essay, order it on our website: OrderCustomPaper.com

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