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Advertising has taken a toll towards being much interactive & adenine hence more productive. Various strategies are being practiced to improve the business of each organization. Business to Business or com/marketing-200-chapter-7-quiz/B2B strategy is basically electronic work transactions between two or more businesses. It is comprised of applications intended to annex relationships within two or more organizations for ex axerophtholle using earnings to administer the logistics of demand & axerophthol supply, explore for product catalogues, interacting with traders, receiving & amp move statements & electronic imbursement.(E-business Definitions (B2C, B2B etc)) This practice en equal to(p)s the company to gain profit & save money in large deals by having a honest interactive communications. The company can buy supplies for a bargain able price through negotiable contracts, hence saving money. The B2C strategy or Business to consumer marketing it is a much novel sphere &a mp basically associates to electronic retailing over the internet. Mostly it lets the public door the products on internet. Online shopping, games, product information all helps to increase the sale graphical record of the enterprise.It is quite a successful strategy, since it allows the consumer to interact with the company directly & purchase the desired product with great ease. Travel tickets, books, music & various other items are available to the consumer on the World blanket(a) Web. Often the company imposes a sale offer therefore resulting in a greater percentage of sale & thus change magnitude capital. A number of agencies have come up to guide companies for conception their B2B or B2C strategies promising the paramount way & achieve a greater collaboration with the supplier agencies & the customers to gain a rivalrous advantage through the extension of business.References Carl Lehmann, B2B Strategies that Put the Customer Back in CRM May, 2005, eSeminars CNET Networks, Inc. Accessed 9th January 2008 <http//findarticles. com/p/articles/mi_zdesn/is_200505/ai_n13639015> Paul T. Kidd, E-business Definitions (B2C, B2B etc. ) November 2001 Cheshire Hen bury, Accessed 9th January 2008 <http//www. cheshirehenbury. com/ebusiness/ebdefinitions. html> Paula Jones, B2B 21 Jul 2001 TechTarget Accessed 9th January 2008 <http//searchcio. techtarget. com/sDefinition/0,,sid182_gci214411,00. html>