Strategic Management - business environment - success Case Study

strategic Management - bank line environment - success - Case Study ExampleThe second section pass on take a look at the internal and external situation of the friendship through the exercising of a SWOT analysis.The strategies industrious by a business organisation ar strongly influenced by its leaders. The strategic direction and path taken by the company is always dependent on the lead style, personality, and experience of its decision makers. This fact is highly exemplified in the operation of Stakis Plc. Since its inception to its course of operation, the company has been hemorrhage by four distinct leaders which pursued different strategies in order to take the company forward. These leaders are Reo Stakis, Andors Stakis, Sir Lewis Robertson and David Michels.Roe Stakis laid the foundation of Stakis Plc by the opening of a restaurant in Glasgow in 1947. This move during a period of severe and continuing austerity in an industrial metropolis which carried over an un pull inive image from the interwar period seems to be irrational at the moment. However, it showed the leaders Reo Stakis optimism and the determination to offer his products in spite of the external challenges and difficulties. Reos distinct optimism and determination fuel the growth of the company and its venture to another(prenominal) types of businesses. It brush aside be seen that during his reign as the chairman of the Stakis Plc, the company has gone beyond the restaurant business into other sectors such as hotels, casinos, property and finance. The growth strategy employed by Reo can be pass on anlysed through the use of the Ansoff Matrix. The Ansoffs Matrix is a tool in strategic management which is utilised in order to aid in deciding the product and market growth strategy of a company. jibe to this tool, the strategies employed by a business organisation can be categorised according to the products offered and markets targeted. Strategies are classified as market penetrati on, market maturement, product learning and diversification (Thomson and Strickland 2002). Analysing the growth strategy employed by Reo Stakis in the light of the Ansoff Matrix, it can be noted that the founder has ventured both into product development and diversification strategies. Unsatisfied as a restaurateur, he also offered lodging and recreation services to his tourists and business clients by opening hotels and casinos. This move can be described as a product development and related diversification strategy. By venturing into the leisure and hotel industries, the company is offers new products to its current market and also hopes to attract new ones. This is also evidenced by the companys rapid expansion into new geographical regions in the unify Kingdom. The decision of Stakis Plc to venture into the property and financial sector is an unrelated diversification strategy. With this decision, the company moves beyond its antecedent business scope. It is also notable tha t the companys expansion strategy is often furthered through the acquisition of other firms. With the leadership Reo, Stakis Plc has acquired D&A Haddow and St. Ermins Hotel. When deciding to operate in an unrelated industry, the company does not establish its take in brand but seems to be more