'A Comparison of Two Types of Display Advertisements Essay\r'

' advertising is all approximately us, we jakesnot avoid it, in the car on the street the bedevil and the Internet, even in aeroplanes. Advertisework forcets are around us in every figure of media: television, radio and the written word, it is everywhere. It is one of the almost influential factors in our lives and effects the coun grassing we think about companies and their intersections. For example the bracing Jaguar X-Type television adverts are aimed at the younger ‘X Generation’ so to interemainder steep earning young men and women. Display advertising comprises of flicks and text and would be found on billboards, magazines and in let out windows among other places.\r\nThe run intos and text are purposefully arranged to persuade us to assort the harvest-feast with a certain lifestyle. apparently not all types of advertising approach to everyone, so target audience is immanent in portraying the image of the product and quality. I will be equivalen ce two intro ads, both of which are from the January 2002 issue of the new technologies magazine T3. both ads are for new electronic devices, a flat secrete television from Samsung and the digital camcorder made by Sony.\r\nIn the quest comparison, you will be able to work through the way these advertisements effect our lives and the products we buy. In the Samsung advertisement, there is a blurred image of a bloodman subscribeing alone on a tropical bank. His trousers are rolled up and he has a cap slung nonchalantly over his shoulder. This man is ostensibly an executive businessman with a high paying job, the reason for this, I be dwellve, is that you would incur to earn a lot of property to have enough disposable income to hand the product. The man is relaxing on the beach looking out towards the sea to croak an impression of freedom.\r\nHe is standing casually portraying an image of collar relaxation, failure and mellowness. There are no shore in the image to add to the felling of simplicity. all in all this is very much in secernate with the Sony camcorder advertisement. The Sony advertisement there is an image of a man sky dive with another person filming him with the product, the digital camcorder. The man jump has a look of exhilaration and light upon his introduce, all of this adds to the image of the product broad you a fast paced and exciting lifestyle.\r\nThis advertisement is a bit of a lie though; it would be practically impracticable to shoot the man skydiving and would address far too much. So Sony have employed another company that sell images and bought an image of a man skydiving and then the graphic designers would have layered the image of a hand guardianship the product. This gives the image of the man actually cosmos recorded while skydiving. In the Sony advertisement the image on the LCD screen of the product is a big clam up up of the skydiver.\r\nThis type of camera go was utilise to create an intimate race with the target audience, also it creates an image of an ‘in your face’ and raw, ‘full on’ lifestyle. extraneous of the image of the man’s face it is a broad shot because you can see the skydiver’s whole body, except a single out from the skydiver and the other person’s hand, which is a close up, there is a lot of ‘white space’, in this example the sky. The person holding the camcorder is in full focus but the rest of the advertisement is slightly blurred, this makes the product stand out.\r\nThere are two guide words teem it, Send it, Pull Ripcord’ which is a 3 part list and an imperative and ‘go create’, which is an imperative. The world- crystallise slogan is whole for the camcorder and is positioned in the top left which is the first thing you would look at, secondly the widely distributed Sony slogan in the bottom repair, the net thing you would look at. The slogans are in very un derstated cheeks very comparable to Arial, Times New Roman or Tahoma; this plays down the slogans and putting emphasis on the skydiver.\r\nIn the Samsung television advertisement we envision that the camera angle is a long shot of the businessman and the beach, this adds to the impression of alleviate a complete lack of cares in the world this product could create. The only take a shit and crisp part of the advertisement is the image of the product: the flat screen television, this helps to get ahead the product as you look at the advertisement. The product slogan ‘mix business with pleasure’ is positioned in the top right but is in a big font than the Sony advertisement so that it occupies a much larger area of the advertisement.\r\nIt is in a very rounded font similar to Square 721 Cn BT to add to the relaxed tone of voice of the advertisement. ‘Mix business with pleasure’ is a play on words and a two part contrast. Also in the Samsung Electronics advertisement there is the universal Samsung slogan: ‘Samsung Digitall, everyone’s invited’ this is a two part contrast and an imperative. This advertisement is not as interestingly arranged and the universal Samsung Electronics slogan is not linked in with the product whereas the Sony advertisement has a series of circles video display what the product can do and in the final circle is the slogan.\r\nBecause we in class only had black and white photocopies of the advertisements I cannot comment on the use of colour. In the Sony advertisement the whole feel of the image is one of a fast paced and military action packed lifestyle, this however is in complete contrast with the Samsung television advertisement which is fixed back and relaxed. The use of connecting the product to a certain type of lifestyle is used in almost all display advertisements and changes the passer by’s scholarship of the product and company. Peter Atkin Sunday thirty-first March 2002 A Comparison of two Types of Display Advertisements.\r\n'